Use Social Proof to Improve Your Amazon Sales

Have you ever found yourself in the middle of a standing ovation for something you weren’t even paying attention to?

Maybe you were at your little brother’s high school graduation. Maybe the skinny, awkward 17-year old valedictorian was 27 minutes into a rambling speech about taking over the world. You don’t know. You zoned out 22 minutes ago.

Then, within a matter of seconds, you find yourself standing and clapping. You don’t know why, because you weren’t even paying attention. But everyone else is doing it. And you definitely don’t want to be the only clown sitting down while everyone else is cheering some mind-blowing speech.

Well, you are now a victim of social proof.

How is this relevant to selling products on Amazon?

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Don’t Lose All Your Profits on Your Private Label Products

My first “lessons learned” post was supposed to include data from my first sales. It was supposed to be about how I got 25 positive reviews. About how I already had to order additional inventory and was ready to add a second product line. It was supposed to include a pretty spreadsheet showing how this was going to be a profitable product.

Instead, I’m writing about none of those things. Four weeks since my last post, I have accomplished nothing. Zero inventory. Zero sales. Zero reviews. That’s not to say nothing has happened; I just have nothing to show for it.

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